Leafruit is designed for young, active adults who thrive in nature's purity and love outdoor adventures. Our refreshing tea and fruit juice, perfectly blended in a convenient box, bring out the vibrant energy of your true youthfulness. We believe in nourishing both the body and the planet, carefully sourcing our ingredients to ensure they are fresh, sustainable, and full of Liveliness.
Drawing inspiration from the skeletal structure, I designed a band that threads through the watch and wraps securely around the wrist using the elasticity of paracord.
Initial sketches featured a simple depiction of a fruit, leaf, and stem. After several iterations, I incorporated the active human figure within the design, visualizing the brand’s youthfulness and its relationship to nature.
It was crucial to select a typeface that aligned with the key design elements of the logo, such as its geometric balance and natural, curved lines. Filson was an ideal choice, with its clean sans-serif letterforms that seamlessly incorporate these organic curves.
The color pallete was taken from the water colored fruit illustrations that I created for the packaging.
It was important to choose simple colors that could complement each flavor’s palette while maintaining a consistent, universal color for the brand.
I carefully chose a color with cooler, refreshing tones to evoke the taste of mint.
I used warmer colors to capture the rich, flavor of cinnamon.
Brighter greens visualize the tangy flavor of lime.